SKILLS
Logo Design & Brand Identity
Visual Storytelling
Brand Style Guide Development
Designing a Logo for
Project Comunică
Project Comunică is a research initiative focused on mental health and HIV risk reduction among Romanian gay and bisexual men. The study emphasizes accessible communication and support, leveraging digital platforms to reach participants.
I led the logo and branding design to establish a visual identity that resonates with the target audience while conveying the project’s supportive and inclusive nature.
Logo & Branding Concept
The name Comunică, meaning “Communicate” in Romanian, inspired a logo that symbolizes open dialogue and community connection. The design elements include:
Rainbow “C” Symbol – Representing communication, inclusivity, and LGBTQ+ pride.
Vibrant Color Palette – Emphasizing positivity and support.
Modern Typography – Ensuring clarity and approachability.
Brand Style Guide
To maintain consistency, I developed a comprehensive style guide that includes:
Color & Typography Guidelines – Ensuring a cohesive look across all digital and print materials.
Logo Usage Instructions – Providing clear guidance for various applications, from social media to printed outreach materials.
Visual Examples – Demonstrating effective brand implementation across different platforms.
Impact
Created a recognizable and memorable brand that resonates with the community.
Supported the project’s recruitment efforts by fostering a welcoming and inclusive identity.
Enhanced community engagement and visibility for the research study.