SKILLS
Logo Design & Brand Identity
Visual Storytelling
Digital & Print Branding Assets
Rebranding Manos Juntas: OKC Free Clinic
Manos Juntas is a free medical clinic in Oklahoma City, providing essential healthcare to underserved populations. The clinic needed a refreshed visual identity that better reflected its mission, values, and impact. I led the logo and branding redesign, creating a modern, recognizable identity that aligns with the clinic’s commitment to equitable, community-centered healthcare.
New Logo & Identity
The updated logo embraces a clean, modern aesthetic while maintaining the warmth and approachability that define Manos Juntas. Key elements include:
Symbolic Representation – The design reflects themes of care, accessibility, and inclusivity.
Color Palette – A balanced mix of professional and welcoming tones to ensure credibility while maintaining approachability.
Scalability & Versatility – Optimized for use across digital platforms, signage, and printed materials.
Expanded Brand Elements
Beyond the logo, I developed a cohesive branding system for the clinic, including:
Typography & Color Guidelines to maintain consistency across all materials.
Print & Digital Assets, including social media graphics, clinic signage, and promotional materials.
Website & Outreach Integration, ensuring that the new brand seamlessly extends to all communication channels.