SKILLS
Strategic Planning
Audience-Centered Messaging
Community Engagement & Trust-Building Misinformation Response & Risk Communication
Building the Yale Initiative for Strategic Health Communications
The Initiative for Strategic Health Communications at the Yale-Griffin Prevention Research at the Yale School of Public Health develops evidence-based strategies to improve public health messaging, combat misinformation, and enhance trust in health interventions. The initiative bridges academic research, public health practice, and communication strategy to create impactful, community-centered solutions.
As the founder of the Initiative, I led the strategy, art, and operations, overseeing the development of health communication frameworks that drive engagement, improve message clarity, and ensure accessibility for diverse audiences.
Evidence-Based Health Communication Strategies
I design scalable, adaptable messaging frameworks that can be applied across health campaigns. These strategies emphasize:
Clarity & Accessibility – Crafting messages that are easy to understand and act upon.
Cultural Relevance – Ensuring materials are tailored to specific populations.
Multi-Platform Approach – Using social media, traditional media, and community outreach to reinforce key messages.
Trusted Messenger Campaigns
I developed trusted messenger models that support community leaders, healthcare providers, and grassroots organizations to serve as reliable sources of public health information. These campaigns have been instrumental in increasing vaccine confidence, preventive health behaviors, and engagement with public health programs.
Rapid Response & Misinformation Management
Public health communication requires adaptability. I create proactive and reactive strategies to address misinformation and evolving health crises. This includes:
Real-Time Monitoring – Identifying misinformation trends and adjusting messaging accordingly.
Crisis Communication Plans – Establishing clear, evidence-based responses for emerging health threats.
Impact
Strengthened public trust in health messaging by integrating community perspectives into communication strategies.
Increased engagement and action through tailored, research-backed messaging.
Developed scalable frameworks that can be applied across different public health campaigns and settings.
