Middletown Health Department Vaccine Promotion Campaign
Role: Creative Director, Photographer, Videographer, Project Manager
Project Overview: Led the development and execution of a vaccine promotion campaign for the Middletown Health Department to increase COVID-19 and flu vaccination rates. Managed all creative and logistical aspects, including:
Developing trusted messenger messaging strategies to reach diverse populations.
Capturing high-quality photos and videos of local healthcare providers and community leaders.
Overseeing all project timelines, deliverables, and client communications.
Key Contributions:
Directed and produced multilingual campaign materials, including social media content, print materials, and digital ads.
Collaborated with local health officials and community members to ensure messaging was culturally relevant and accessible.
Implemented data-driven strategies to measure campaign effectiveness and adjust outreach efforts.
Impact:
Increased community engagement and vaccine awareness through targeted messaging.
Provided the Middletown Health Department with a comprehensive library of multimedia assets for ongoing use.
